Welcome to New Swag City, NYC's favorite shop for locally themed merch. Home of the Gotham Social Club.
Featured products
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"NYC Baby" Unisex Crew Sweatshirt
Regular price $55.00 USDRegular priceUnit price per -
212 Men's Cotton Crew Tee
Regular price $28.00 USDRegular priceUnit price per -
917 Men's Cotton Crew Tee
Regular price $28.00 USDRegular priceUnit price per -
Battery Park Social Club Unisex Flat Bill Hat
Regular price $32.00 USDRegular priceUnit price per -
Bed Stuy Men's Cotton Crew Tee
Regular price $28.00 USDRegular priceUnit price per -
Bed Stuy Unisex Flat Bill Hat
Regular price $32.00 USDRegular priceUnit price per -
Brooklyn Crew Men's Cotton Crew Tee
Regular price $28.00 USDRegular priceUnit price per -
Brooklyn Men's Cotton Crew Tee
Regular price $28.00 USDRegular priceUnit price per -
Brooklyn, U.S.A. Unisex Jersey Short Sleeve Tee
Regular price $28.00 USDRegular priceUnit price per -
Carroll Gardens Unisex Flat Bill Hat
Regular price $32.00 USDRegular priceUnit price per -
Central Park Cross Country Unisex Jersey Short Sleeve Tee
Regular price $28.00 USDRegular priceUnit price per -
Chinatown Social Club Unisex Flat Bill Hat
Regular price $32.00 USDRegular priceUnit price per